PDV Consumer Lifestyle Surveys

Two consumer survey datasets - DLG and MyOffers (MO) - have been supplied by PDV Ltd. PDV provides consumer lifestyle data for data-driven marketing campaigns. A copy of the datasets are held by Consumer Data Research Centre (CDRC), available as anonymised (name, address, postcode and exact date of birth removed) and spatially generalised (to LSOA) individual level records within our secure infrastructure only, for bona fide research purposes. The datasets benefit from being very comprehensive consumer lifestyle surveys on households within the UK. Data is gathered on a wide spectrum of consumer lifestyle topics across a variety of socio-economic characteristics, including housing, holiday and travelling, home hobbies, outdoor, pets, health fitness, and shopping etc. The combined datasets comprise of over 10 million records, each with hundreds of variables (some are blank for the majority of respondents.) The majority of the data was collected between 2008 and 2021, with some older and newer records also available.